MOVING ON:
POWERFUL TIPS FOR SELLING YOUR HOME
Maybe you're
moving to a larger home to accommodate a growing
family, relocating for a new career opportunity, or
purchasing a townhouse for retirement. Whatever
the reason for the move, you'll need to take the
necessary steps to sell your home for the best
possible price, within a reasonable amount of
time. Where do you begin?
If you're like
most people, you'll start by seeking assistance
from a professional. A local real estate sales
associate, who knows your neighborhood, can help
you determine a fair market price. The sales
associate should also recommend the extent to which
you should make repairs or improvements to your
house.
In order to select
a real estate professional who's right for you, ask
family, friends and neighbors for referrals.
Attend open houses and interview several sales
associates to find out how professional or
experienced they may be. Get a written outline of
how they plan to market your property and the
services they will offer you.
Once you've
identified a qualified professional, the rest is
chemistry. Is the sales associate someone with
whom you would like to work closely? Do you feel
comfortable with the sales associate as your
partner, working with you to give you advice and
acting as your representative? Does he or she
practice a consultative selling approach, focusing
on the long-term client relationship and on the
importance of exceeding client needs and
expectations or is he or she caught up in the
proverbial 'hard sell?'
The brokerage firm
that your agent is associated with is also
important. Research the firm's success rate and
commitment to quality service. Does it survey
existing clients in order to ensure customer
satisfaction? What are the results of those
surveys? How in tune are they with consumer needs?
Do they offer guidance with mortgages or any
discounts for other home related or moving
services?
Determining your
home's fair market value is one of the most
important decisions you'll make during the
home-selling/buying process. Your sales associate
can help you set a fair price based on local market
conditions. For instance, she or he will provide
sale prices and other statistics of homes similar
to yours that have recently been sold. Prospective
buyers will be comparing your home to others on the
market. Therefore, setting a comprehensive price
can determine if your property will or will not
sell.
For the first
offer made, it's rare that the prospective buyer
matches the asking price. If the offer is
reasonably close to the asking price, carefully
consider the offer before you consider turning it
down. Curiously, it's the first offer that can
often be the best offer. If the first offer is
unacceptable to you, it may in your best interest
to have your sales associate respond with a counter
offer. Whenever considering an offer, ask yourself
if you would purchase the property for the amount
being offered. Always be willing to negotiate,
especially if the prospective buyer is
pre-qualified for a mortgage.
Once you decide
what terms are acceptable, let your sales associate
negotiate with the prospective buyer to work out
the best agreement for you. You'll need to be
patient while the buyer arranges financing and as
the real estate company compiles and prepares
pertinent data.
Careful
planning and sound advice from a real estate
professional can make selling your home a very
satisfying experience.